Four Concert Summary of Revenue Lost to Desoto County:

This summary is comprised of lost state and local sales tax, venue rental charges, parking fees and venue promoter merchandise sale percentage revenue for four concerts that were either held or to be held in Southaven, Mississippi during 2015.  These events could have been held at the Mid-South Coliseum had the facility been operational. The calculated revenue lost for these four events was $553,863


Calculation Notes:

Attendance totals were derived from calculations using Ticketmaster ticket sales maps for applicable venue.

For total revenue lost calculations, venue concession sales were not considered.

The University of Memphis Tiger football program charges $20 per car for parking at the Fairgrounds. Using an estimate of four people per car, a parking fee of $40,000 would be generated for each concert.

An applicable venue normally collects a negotiated percentage of artist merchandise sold during the performance. State and local sales taxes are also charged on the merchandise sold. Percentage collected on merchandise sold at arena-sized venues generally ranges from 15% – 35%. The Wall Street Journal has stated that country star Kenny Chesney generates $8 –  $12 per head on merchandise sold. For all concerts, a 25% merchandise fee and $8 per head sales amount will be used for calculations.

The venue also charges the concert promoter a rental fee and in some cases, a variable percentage of the total gross tickets sold. The average cost of renting a arena-sized venue is $20,000.