|
 |
Calculation Notes:
Attendance totals were
derived from calculations using Ticketmaster ticket sales
maps for applicable venue.
For total revenue lost
calculations, venue concession sales were not considered.
The University of Memphis Tiger football program charges
$20 per car for parking at the Fairgrounds. Using an
estimate of four people per car, a parking fee of
$40,000 would be generated for the Dave Matthews Band concert.
An applicable venue normally collects a negotiated
percentage of artist merchandise sold during the
performance. State and local sales taxes are also
charged on the merchandise sold. Percentage collected on
merchandise sold at arena-sized venues generally ranges
from 15% – 35%. The Wall Street Journal has stated that
country star Kenny Chesney generates $8 – $12 per head on
merchandise sold. For the Dave Matthews Band concert, a
25% merchandise fee and $8 per head sales amount will be
used for calculations.
The venue also charges the concert promoter a rental fee
and in some cases, a variable percentage of the total
gross tickets sold. The average cost of renting a
arena-sized venue is $20,000.
|
The Dave Matthews Band |
|
|
BankPlus Amphitheater at Snowden Grove |
|
Event Date:
May 20, 2015 |
|
|
|
|
|
|
|
|
Seats |
Price |
Gross Revenue |
|
|
|
|
| Pit |
400 |
95.75 |
38,300.00 |
|
|
|
|
| Lower Level |
1,267 |
95.75 |
121,315.25 |
|
|
|
|
| Upper Level |
2,673 |
84.45 |
225,734.85 |
|
|
|
|
| Lawn |
7,000 |
48.00 |
336,000.00 |
|
|
|
|
|
|
|
|
|
11,340 |
|
721,350.10 |
|
|
|
|
|
|
|
|
|
|
| |
|
|
|
|
|
|
|
|
|
| NOTE: Seating excludes
14 season ticket box sections in the lower level and
6 in the Upper Level |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| City & State Sales Tax
Lost: |
$66,724.88 |
|
|
|
|
|
|
| Venue Rental |
|
20,000.00 |
|
|
|
|
|
|
| Merchandise Percentage |
|
22,680.00 |
|
|
|
|
|
|
| Merchandise Sales Tax |
|
2,097.90 |
|
|
|
|
|
|
| Parking Revenue |
|
40,000.00 |
|
|
|
|
|
|
|
|
|
|
|
| Total Revenue Lost: |
|
$151,502.78 |
|
|
|