|
 |
Calculation Notes:
Memphis and the Mid-South is
traditionally a walk-up market. The actual numbers at the
date of performance will be much higher.
Attendance
totals were derived from calculations using Ticketmaster
ticket sales maps for applicable venue.
For total
revenue lost calculations, venue concession sales were not
considered.
The University of Memphis Tiger football program charges
$20 per car for parking at the Fairgrounds. Using an
estimate of four people per car, a parking fee of
$40,000 would be generated for the concert.
An applicable venue normally collects a negotiated
percentage of artist merchandise sold during the
performance. State and local sales taxes are also
charged on the merchandise sold. Percentage collected on
merchandise sold at arena-sized venues generally ranges
from 15% – 35%. The Wall Street Journal has stated that
country star Kenny Chesney generates $8 – $12 per head on
merchandise sold. For the Chris Brown concert, a 25%
merchandise fee and $8 per head sales amount will be used
for calculations.
The venue also charges the concert promoter a rental fee
and in some cases, a variable percentage of the total
gross tickets sold. The average cost of renting a
arena-sized venue is $20,000.
|
|
|
|
|
|
|
Arena |
Total |
Total |
|
|
Calculated |
|
Section |
Seats |
Sold |
Price |
Fees |
Total |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Floor 1 |
264 |
264 |
89.50 |
16.25 |
27,918.00 |
|
Floor 2 |
420 |
420 |
89.50 |
16.25 |
44,415.00 |
|
Floor 3 |
420 |
420 |
89.50 |
16.25 |
44,415.00 |
|
Floor 4 |
264 |
242 |
89.50 |
16.25 |
25,591.50 |
|
Floor 5 |
264 |
244 |
89.50 |
16.25 |
25,803.00 |
|
104 |
207
|
207
|
69.50 |
16.25 |
17,750.25 |
|
105 |
376 |
176
|
79.50 |
16.25 |
16,852.00 |
|
106 |
384 |
364 |
79.50 |
16.25 |
34,853.00 |
|
107 |
376 |
75 |
79.50 |
16.25 |
7,181.25 |
|
108 |
237 |
6 |
79.50 |
16.25 |
574.50 |
|
109 |
163 |
4 |
79.50 |
16.25 |
383.00 |
|
110 |
164 |
4 |
79.50 |
16.25 |
383.00 |
|
111 |
203 |
163 |
79.50 |
16.25 |
15,607.25 |
|
112 |
64 |
35 |
79.50 |
16.25 |
3,351.25 |
|
113 |
203 |
6 |
79.50 |
16.25 |
574.50 |
|
114 |
164 |
2 |
79.50 |
16.25 |
191.50 |
|
115 |
163 |
2 |
79.50 |
16.25 |
191.50 |
|
116 |
237 |
11 |
79.50 |
16.25 |
1,053.25 |
|
117 |
376 |
74 |
79.50 |
16.25 |
7,085.50 |
|
118 |
384 |
181 |
79.50 |
16.25 |
17,330.75 |
|
119 |
376 |
221 |
79.50 |
16.25 |
21,160.75 |
|
120 |
207 |
207 |
69.50 |
16.25 |
17,750.25 |
|
205 |
165 |
165 |
69.50 |
16.25 |
14,148.75 |
|
206 |
256 |
256 |
69.50 |
16.25 |
21,952.00 |
|
207 |
165 |
165 |
69.50 |
16.25 |
14,148.75 |
|
208 |
172 |
172 |
69.50 |
16.25 |
14,749.00 |
|
209 |
136 |
136 |
69.50 |
16.25 |
11,662.00 |
|
210 |
122 |
122 |
69.50 |
16.25 |
10,461.50 |
|
211 |
88 |
88 |
69.50 |
16.25 |
7,546.00 |
|
212 |
112 |
112 |
69.50 |
16.25 |
9,604.00 |
|
213 |
88 |
88 |
69.50 |
16.25 |
7,546.00 |
|
214 |
136 |
136 |
69.50 |
16.25 |
11,662.00 |
|
215 |
136 |
136 |
69.50 |
16.25 |
11,662.00 |
|
216 |
169 |
169 |
69.50 |
16.25 |
14,491.75 |
|
217 |
177 |
177 |
69.50 |
16.25 |
15,177.75 |
|
218 |
215 |
215 |
69.50 |
16.25 |
18,436.25 |
|
219 |
177 |
177 |
69.50 |
16.25 |
15,177.75 |
|
|
|
|
|
|
| Totals: |
8,230 |
5,642 |
|
|
528,841.50 |
|
|
|
|
|
|
|
|
|
|
|
|
| Tennessee Sales Tax Lost |
|
|
$48,917.84 |
|
|
|
|
|
|
| Venue Rental |
|
|
|
20,000.00 |
|
|
|
|
|
|
|
Merchandise Percentage |
|
|
11,284.00 |
|
|
|
|
|
|
| Merchandise Sales Tax |
|
|
|
1,043.77 |
|
|
|
|
|
|
| Parking Revenue |
|
|
|
40,000.00 |
|
|
|
|
|
|
|
|
|
|
|
|
| Total Revenue Lost: |
|
|
|
$121,245.61 |
|
|