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Calculation Notes:

Memphis and the Mid-South is traditionally a walk-up market. The actual numbers at the date of performance will be much higher.

Attendance totals were derived from calculations using Ticketmaster ticket sales maps for applicable venue.

For total revenue lost calculations, venue concession sales were not considered.

The University of Memphis Tiger football program charges $20 per car for parking at the Fairgrounds. Using an estimate of four people per car, a parking fee of $40,000 would be generated for the concert.

An applicable venue normally collects a negotiated percentage of artist merchandise sold during the performance. State and local sales taxes are also charged on the merchandise sold. Percentage collected on merchandise sold at arena-sized venues generally ranges from 15% 35%. The Wall Street Journal has stated that country star Kenny Chesney generates $8   $12 per head on merchandise sold. For the Chris Brown concert, a 25% merchandise fee and $8 per head sales amount will be used for calculations.

The venue also charges the concert promoter a rental fee and in some cases, a variable percentage of the total gross tickets sold. The average cost of renting a arena-sized venue is $20,000.

 
Arena Total Total Calculated
Section Seats Sold Price Fees Total
Floor 1 264 264 89.50 16.25 27,918.00
Floor 2 420 420 89.50 16.25 44,415.00
Floor 3 420 420 89.50 16.25 44,415.00
Floor 4 264 242 89.50 16.25 25,591.50
Floor 5 264 244 89.50 16.25 25,803.00
104 207 207 69.50 16.25 17,750.25
105 376 176 79.50 16.25 16,852.00
106 384 364 79.50 16.25 34,853.00
107 376 75 79.50 16.25 7,181.25
108 237 6 79.50 16.25 574.50
109 163 4 79.50 16.25 383.00
110 164 4 79.50 16.25 383.00
111 203 163 79.50 16.25 15,607.25
112 64 35 79.50 16.25 3,351.25
113 203 6 79.50 16.25 574.50
114 164 2 79.50 16.25 191.50
115 163 2 79.50 16.25 191.50
116 237 11 79.50 16.25 1,053.25
117 376 74 79.50 16.25 7,085.50
118 384 181 79.50 16.25 17,330.75
119 376 221 79.50 16.25 21,160.75
120 207 207 69.50 16.25 17,750.25
205 165 165 69.50 16.25 14,148.75
206 256 256 69.50 16.25 21,952.00
207 165 165 69.50 16.25 14,148.75
208 172 172 69.50 16.25 14,749.00
209 136 136 69.50 16.25 11,662.00
210 122 122 69.50 16.25 10,461.50
211 88 88 69.50 16.25 7,546.00
212 112 112 69.50 16.25 9,604.00
213 88 88 69.50 16.25 7,546.00
214 136 136 69.50 16.25 11,662.00
215 136 136 69.50 16.25 11,662.00
216 169 169 69.50 16.25 14,491.75
217 177 177 69.50 16.25 15,177.75
218 215 215 69.50 16.25 18,436.25
219 177 177 69.50 16.25 15,177.75
Totals: 8,230 5,642 528,841.50
Tennessee Sales Tax Lost $48,917.84
Venue Rental 20,000.00
Merchandise Percentage  11,284.00
Merchandise Sales Tax 1,043.77
Parking Revenue 40,000.00
Total Revenue Lost: $121,245.61